Door Approach: Getting in With The Lead

[DecisionMan]

To further clarify my post for the OP:

My comment about the "half-life" (not shelf life) of lead cards was simply referring to the emotional memory of the prospect for the reason they sent it in.

That dissipates quickly as life returns to normal, so to maximize your return on lead costs and time I said you have to get to the door quickly. We all know emotion helps sell the deal.

Obviously we've all sold aged lead cards, but initially its more of a numbers sale and we have to work to get the emotion up again - which can be difficult.

As for me, if I have to wipe my feet and go through the door in order to get it, then I must not be very effective at the door at getting invited in.

 

[jdeasy]

We all don't know that "emotion helps seal the deal". I disagree with that emotional selling crap.

To further clarify my post for the OP:

My comment about the "half-life" (not shelf life) of lead cards was simply referring to the emotional memory of the prospect for the reason they sent it in.

That dissipates quickly as life returns to normal, so to maximize your return on lead costs and time I said you have to get to the door quickly. We all know emotion helps sell the deal.

Obviously we've all sold aged lead cards, but initially its more of a numbers sale and we have to work to get the emotion up again - which can be difficult.

As for me, if I have to wipe my feet and go through the door in order to get it, then I must not be very effective at the door at getting invited in.

 

[GMDM100k]

I'd keep it simple.

Good morning ms marry! I'm decisionman from xyz company.

You sent me this post card asking for information about the different final expense plans they we offer. ( hand them the card)

I'm here to give you the information and answer any question that you might have. May I come in.
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We all don't know that "emotion helps seal the deal". I disagree with that emotional selling crap.

I bought my life insurance and final expense plan for an emotional reason.

 

[WinoBlues]

I'd keep it simple.

Good morning ms marry! I'm decisionman from xyz company.

You sent me this post card asking for information about the different final expense plans they we offer. ( hand them the card)

I'm here to give you the information and answer any question that you might have. May I come in.
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I bought my life insurance and final expense plan for an emotional reason.

Xs 2. I have 4 life policies and each one was bought because of and commitment to my wife and kids. To me P&C, Health and E&O are more logical or rational sales.

 

[jdeasy]

Xs 2. I have 4 life policies and each one was bought because of and commitment to my wife and kids. To me P&C, Health and E&O are more logical or rational sales.

I agree with the twisting of the point. It's still about the reason. Even though the reason is based on emotion.

People buy on emotion all the time. They get buyer's remorse all the time too. Most things they can't just take back once the emotion wears off. Life insurance they can.

 

[VolAgent]

We all don't know that "emotion helps seal the deal". I disagree with that emotional selling crap.

Then why buy it? You're dead, does it really matter if you have a funeral if you don't care at all about emotion?

There is absolutely no reason to buy any personal life insurance if not for emotion. All we would be left with is for business purposes and half of that has emotion tied to it.

 

[WinoBlues]

I agree with the twisting of the point. It's still about the reason. Even though the reason is based on emotion.

People buy on emotion all the time. They get buyer's remorse all the time too. Most things they can't just take back once the emotion wears off. Life insurance they can.

I agree, however, it does not change why they bought it. If it was logical we would all only be cremated.

I am looking at buying a new car. It is mostly emotion.

 

[jdeasy]

Then why buy it? You're dead, does it really matter if you have a funeral if you don't care at all about emotion?

There is absolutely no reason to buy any personal life insurance if not for emotion. All we would be left with is for business purposes and half of that has emotion tied to it.

Play it anyway you want. There are emotions behind the reasons but I don't buy the seling on emotions with no reasoning as the foundation.

So maybe I'm the only one that doesn't agree with the emotional selling crap? So be it if I am. Wouldn't be the first time that my idea of the insurance business is outside the norm.

 

[VolAgent]

Play it anyway you want. There are emotions behind the reasons but I don't buy the seling on emotions with no reasoning as the foundation.

So maybe I'm the only one that doesn't agree with the emotional selling crap? So be it if I am. Wouldn't be the first time that my idea of the insurance business is outside the norm.

I'm not saying that reason doesn't play a part. But to believe emotion plays no role is pure BS. You need the logic and reason to keep the sale on the books, but emotion is what makes them pull the trigger.

You can play to emotion alone and maybe just get by. Play to logic and reason alone and you'll starve. Play to both and you'll do well.

 

[jdeasy]

I agree, however, it does not change why they bought it. If it was logical we would all only be cremated.

I am looking at buying a new car. It is mostly emotion.

I'm looking at buying a new car too. I don't know that emotion has much to do with it. I need a car for work and I'm going through the financial part of the decision to see if I want to pull the trigger on the deal. I may wait on buying one.

But, back to the topic. We are talking about the 1%'ers here that make up the FE market.

You guys are wanting the make the argument for the 99%. I don't need convincing on that. I am one of the 99%.
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You would be making a good argument if I had ever said what you are arguing with me about. Since I never said that then it can't be "BS".

I'm not saying that reason doesn't play a part. But to believe emotion plays no role is pure BS. You need the logic and reason to keep the sale on the books, but emotion is what makes them pull the trigger.

You can play to emotion alone and maybe just get by. Play to logic and reason alone and you'll starve. Play to both and you'll do well.