Duford Insurance Group vs. Digital BGA for Final Expense Telesales

[shonceman]

Thanks for the info, I am not going to research because I have no interest in buying any.

I'll say what I was going to say in a different way.

Up until 2 weeks ago, I had a two year old "business card" calendar, open to the month of May, stuck on my refrigerator. Any marketing person seeing that and thinking "Oho, I should be mailing him a new calendar" would be making a totally incorrect inference from the presence of the calendar.

I also have a "magnetic business card only" from the same person. The only reason the calendar was still there is because I don't throw things away.

In terms of consumer utility, I see those small magnetic calendars as useless because I don't have a very good place to put them, the numbers are too small to read, and the pages are too small to write on. If one can bring themselves to throw them away and has a pen that writes on coated papers, the backs do make nice scratch pads.

From the agent perspective, I can see mailing a little calendar each year just as a reminder the agent is still in business and ready to help. I don't know how many of those actually make it to the refrigerator-we get one from a real estate agent each year which I throw away.

Since I am not an agent, none of us, including me, knows what I would do for sure in regard to "magnetic swag" if I was an agent, but I think I would just do magnetic business cards and skip the magnetic calendars.

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I would also have reservations about mailing a lot of large calendars.

Definitely not something I would do when I was starting out and money was limited.

In my house an approximation of "first one in wins" applies to large calendars. For several years one of my credit unions provided large calendars. I would pick one of those up in the fall and any other large calendars coming into the house were discarded.

The credit union stopped handing out calendars, so now we use one from the zoo, anything else is discarded. If we stop a zoo membership, then I will have to come up with another idea.

A large calendar from an insurance agent would have a much higher chance of being discarded than used-in my house anyway.

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A Union Pacific or BNSF calendar might be fun, but I think those are charged for nowadays.

Good insight, LD. I've definitely noticed that my lower income clientele appreciate the calendars a lot more than my middle class clients. I'm middle class, too, and don't value advertising calendars as home decor, either! But in FE type households, you'll often see advertising calendars hanging in the living room as well as the kitchen. Some of my clients ask for two so they can put one up in their bedroom. Different mindset, I guess.

 

[rmhaire]

Different mindset, I guess.

Down here when a broke-ass Redneck comes into a little money, the first thing they do is go out and buy something just to show off.

A two story double wide.

 

[rousemark]

Good insight, LD. I've definitely noticed that my lower income clientele appreciate the calendars a lot more than my middle class clients. I'm middle class, too, and don't value advertising calendars as home decor, either! But in FE type households, you'll often see advertising calendars hanging in the living room as well as the kitchen. Some of my clients ask for two so they can put one up in their bedroom. Different mindset, I guess.

Magnetic busines cards work best when given to seniors with grandchildren they are close to. The card will be used to hang the photos and drawings on the refrigerator door and will never be thrown away.

 

[WinoBlues]

Magnetic busines cards work best when given to seniors with grandchildren they are close to. The card will be used to hang the photos and drawings on the refrigerator door and will never be thrown away.

I was talking to a Lincoln Heritage buddy the other day. He called a bit after a mutual client had called me.

It reminded me of sitting with the client's parents doing a review. As she brings out her policies I see my buddy's business card on the fridge.
At the end of the appointment I explained that I know the guy, as I am putting my magnet card on top of his.

Some of those homes have a ton of old cards on their fridge.

How old am I? I used to send out rolodex cards.

 

[rmhaire]

Some of those homes has a ton of old cards on the fridge.

I ordered some when I first started out but I couldn't use them.

Refrigerators hadn't been invented yet.

 

[WinoBlues]

I ordered some when I first started out but I couldn't use them.

Refrigerators hadn't been invented yet.

Yeah, mine were papyrus

 

[HoosierLife]

I went into a house one time and there was an agents card taped to the magnet.

It was a client of mine and I made fun of the agent somewhat.

Pulled it off the fridge and he had taped his business card over my biz card magnet smh.

 

[shonceman]

I went into a house one time and there was an agents card taped to the magnet.

It was a client of mine and I made fun of the agent somewhat.

Pulled it off the fridge and he had taped his business card over my biz card magnet smh.

So, you're telling me that all I really need to invest for fridge magnets is the price of some scotch tape?

 

[DayTimer]

I was talking to a Lincoln Heritage buddy the other day.

We really can all be friends.

 

[DayTimer]

Pulled it off the fridge and he had taped his business card over my biz card magnet smh.

Resourceful fellow!