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Have to give JD credit on this one..He has stated his low price leader is also his go to company..
Yep, I think that is the way to go. The lowest price company that you feel good about should be the company you lead with. Now, you do need to feel good about the company, the way it handles new business, customer service, claims and interacts with agents. I want value, and too many people confuse value and cheap.