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I will say this, I personally think price-busters are unethical. If you have a company you only sell when in competition, that is unethical. Either sell it all the time, or never. Why does only Mrs. Jones get it because she bought XYZ and you need to beat her rate, but not Mrs. Smith who had no coverage when you met her?
I'm with you, Vol. This is why we are thought of in the same light as used car salesmen. If you can't negotiate, you don't get the good deal.