Success with Ritter Marketing -

[HoosierLife]

And there's the difference I'm talking about. You think. I know.

Strong words. Some times I do miss JD haha. I know Brandon knows what he's talking about. You'd be hard pressed to find a better example of someone that has focused on one niche and is killing it. He's started building his agency this year so he's fallen off a little in his production. Last time I checked he was right at $80,000 in AP for the year.

And every millionaire I have ever read after has said the same thing: Focus on one thing and once you've got that down, start adding other streams of income.

 

[Todd King]

Strong words. Some times I do miss JD haha. I know Brandon knows what he's talking about. You'd be hard pressed to find a better example of someone that has focused on one niche and is killing it. He's started building his agency this year so he's fallen off a little in his production. Last time I checked he was right at $80,000 in AP for the year.

And every millionaire I have ever read after has said the same thing: Focus on one thing and once you've got that down, start adding other streams of income.

Josh, that's fine. But what would you say if I could show you producers that do that by selling med supp and cross-selling FE? Would you still argue with me about it?

Like I said before....I lived it and I have other agents that have too. I really don't see how someone who has only tried to do one thing can even begin to debate this.

I do know what the experts say, but I really don't think this particular situation is what they are referring to. Did you ever see the movie Joe Dirt? That fellow on the side of the road just selling the snakes and sparklers. He was looking for a way to sell more so Joe Dirt told him he just didn't have enough variety. He's in the fireworks business, not the snakes and sparklers business. Same with this even though FE and Med Supps are a little bit harder, they still go together. It's pretty much the same age group that you sell to.

Let me use one more example. Walmart. They are in the retail business and they sell many different items. Sure, they have mastered the retail business but they didn't do it one item at the time did they? Do you really think they would have been more successful if they only sold one thing? You're in the insurance business, not the just the FE business.

 

[HoosierLife]

Not me. I'm in the FE biz. Maybe I'll branch out one day. Still trying to master this one.

 

[Rirwin]

Josh, that's fine. But what would you say if I could show you producers that do that by selling med supp and cross-selling FE? Would you still argue with me about it?

Like I said before....I lived it and I have other agents that have too. I really don't see how someone who has only tried to do one thing can even begin to debate this.

I do know what the experts say, but I really don't think this particular situation is what they are referring to. Did you ever see the movie Joe Dirt? That fellow on the side of the road just selling the snakes and sparklers. He was looking for a way to sell more so Joe Dirt told him he just didn't have enough variety. He's in the fireworks business, not the snakes and sparklers business. Same with this even though FE and Med Supps are a little bit harder, they still go together. It's pretty much the same age group that you sell to.

Let me use one more example. Walmart. They are in the retail business and they sell many different items. Sure, they have mastered the retail business but they didn't do it one item at the time did they? Do you really think they would have been more successful if they only sold one thing? You're in the insurance business, not the just the FE business.

So State Farm as an example isn't apples to apples, but wal mart is?

 

[Todd King]

So State Farm as an example isn't apples to apples, but wal mart is?

I didn't think you understood. I think the whole of P&C is just a bit more complicated than FE, right? How many products are there within the P&C family of insurance? Not just one, I can tell you that!

 

[goillini52]

I didn't think you understood. I think the whole of P&C is just a bit more complicated than FE, right? How many products are there within the P&C family of insurance? Not just one, I can tell you that!

I'm guessing 2. Property and Casualty.

 

[springbokhouston]

I'm with you Todd, the proof is in the pudding as they say. I have personally trained dozens of agents that are killing it in FE and are now simultaneously building a massive long term residual income selling Medicare. I couldn't imagine not doing both to be honest.

I certainly wouldn't suggest trying to learn both right out of the gate, but once you have a grip on FE, adding Medicare to your portfolio is easier than most think. The difference with us is that I personally fly out and train the agents how to compliantly do it in the field.

 

[rousemark]

I'm with you Todd, the proof is in the pudding as they say. I have personally trained dozens of agents that are killing it in FE and are now simultaneously building a massive long term residual income selling Medicare. I couldn't imagine not doing both to be honest.

I certainly wouldn't suggest trying to learn both right out of the gate, but once you have a grip on FE, adding Medicare to your portfolio is easier than most think. The difference with us is that I personally fly out and train the agents how to compliantly do it in the field.

Speaking of "long term" residual income, I was talking with an IMO this week about the fact that the biggest mistake I have made financially was to put insurance sales on more or less a part time basis when I was dealing in antiques. Prior to that I had more or less concentrated on Med Supp sales and had built a fairly good renewal base. But, after I slowed down the renewals dropped much more quickly than I expected, primarily because my customer base was dying out. That happens when you are writing mostly seniors. Once you "retire" and quit constantly replacing those that drop off you will be surprised just how "not long term" your renewal income is.. My IMO friend, who concentrates on cancer sales, responded with what I thought was a rather profound statement, "It is hard to build a long term renewal income when the majority of your clients are older than you are".

 

[springbokhouston]

Good point, but compared to FE, Medicare renewals are dramatically better and way more persistent. Combined, FE and Medicare gives you income today and income and financial stability down the road; the perfect combination. I also learned a long time ago not to count on my business as my sole source of long term income, but that's another story.

The real question is, why are you paying to sit in front of someone and not presenting them with additional options that will pay you for years to come? You can quite literally double your income in 5 years just by asking a few additional questions.

 

[rousemark]

Good point, but compared to FE, Medicare renewals are dramatically better and way more persistent. Combined, FE and Medicare gives you income today and income and financial stability down the road; the perfect combination. I also learned a long time ago not to count on my business as my sole source of long term income, but that's another story.

The real question is, why are you paying to sit in front of someone and not presenting them with additional options that will pay you for years to come? You can quite literally double your income in 5 years just by asking a few additional questions.

I don't disagree with what you say..But I was not referring to just Med Supp renewals, the same principal applies to most FE sales as mos to them are older folks. I don't know if you work referrals or not, but if you do, what do you do with the referrals of younger family members. What do you do with those?