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How many leads did you work last week to get the 16 apps?
Yeah...You're going to hate me.
3 apps was a resit from the week prior.
The other came off of 7 appts...I gave my appt setter 15 leads Wednesday morning and she booked 7 of them Thursday and Friday.
This week I'll be running a marathon as I gave her 35 new leads Friday and today. I don't expect the numbers I hit last week.
4 of the apps were baby policies, under $30/month, but one was a whale...over $500/month.
This is why I believe that there is such a thing as a good lead...and a bad one.