Facebook v DM......

[somarco]

There is a learning curve (for most folks) when dealing with internet leads. Especially if you are primarily a F2F person and can't/don't want to transition to phone sales.

If what you are doing now works, don't change it. If you want to snack around the edges with FB or other internet leads, go for it.

Few will be willing/able to flip the switch from DM to internet without missing a few steps.

 

[myinsurebiz]

There are a few keys to a high quality Facebook lead:

1. Using affordable life insurance and get quote in the ad versus free state benefits and learn more.

2. Reiterating all that on the landing page to make sure they know it's about life insurance, that it costs money and that an agent will be contacting them. AND making them manually fill out the form versus letting Facebook populate the data.

Our folks are notorious for moving and changing their phone number. You think they update their Facebook profile? Of course not. You'll get a lot of bad leads and you just won't know.

3. Pushing a copy of the landing page to the agent so they can print it out and use as a lead card.

4. Effective followup. We use the thank you page, texts, emails, phone blasts (soon to be appt setters) on the backend for 2 weeks to convert more leads to appointments and live transfers.

Even though one of our competitors ran a YouTube video knocking the ability to add your personalized calendar to the process, they've now added it themselves and are charging more for it.

Make sure to check ours out. We primarily created our leads for our agents. They do get a discount of $350/20, but ours is still a competitive price for non-contracted agents for the value you get.

The Leads That Schedule Themselves

Where do you set that up in Ad Manager Josh?

 

[KRobby]

How many leads do you buy each week to run 20?

I'd bet 20.

 

[Rob Lion]

I'd bet 20.

Glad i wasn't the only one horribly confused lol.

 

[myinsurebiz]

I'd bet 20.

Glad i wasn't the only one horribly confused lol.

I'm run he buys more than 20 if he is "running" 20 each week . . .

 

[Tahoe Ray]

I'm run he buys more than 20 if he is "running" 20 each week . . .

Isn't "running" appointments different from "running" leads?

I could be wrong, but I run a lot more leads than appointments. Maybe I don't understand the wording.

 

[Jose Arteaga]

How many leads do you buy each week to run 20?

By I run 20 DM leads a week I meant
I order 20 weekly.

 

[Jose Arteaga]

Glad i wasn't the only one horribly confused lol.

Lol there, I edited post to "I buy 20 leads a week"

 

[Rob Lion]

Lol there, I edited post to "I buy 20 leads a week"

I knew what you mean't lol, I was confused why he asking how many leads you have to buy to be able to run 20 leads lmao.

 

[myinsurebiz]

buying and running are two different actions . . .