- 7,066
You mean they are not all on facebook and texting each other.
I damn near lost a mouth full of coffee when I read that.
Seminar Presentations
- Thread starter golfnut
- Start date
I damn near lost a mouth full of coffee when I read that.
- 429
rags2riches
Expert
- 88
What about seminars geared toward "Avoid paying for LTC..." ?
I mean, I've never actually done a seminar on this topic but have looked into it here lately, and have met on a one on one basis with prospects/clients regarding this topic. Rolling over part of their portfolio into an annuity, using part of the interest to pay for the premium of a LTC policy. They stop the risk of loss by rolling it over with me, and they now have a policy that will cover their LTC costs. Best part - Their not coming out of pocket each month for that policy...
Second best part - I get the annuity and LTC sales all at once, and really help a senior in need...
Anybody have any experience throwing a seminar on this subject? With the costs of LTC rising, I imagine an ad in a local paper, or even mailers would draw a pretty decent crowd.
Any thoughts...?
I mean, I've never actually done a seminar on this topic but have looked into it here lately, and have met on a one on one basis with prospects/clients regarding this topic. Rolling over part of their portfolio into an annuity, using part of the interest to pay for the premium of a LTC policy. They stop the risk of loss by rolling it over with me, and they now have a policy that will cover their LTC costs. Best part - Their not coming out of pocket each month for that policy...
Second best part - I get the annuity and LTC sales all at once, and really help a senior in need...
Anybody have any experience throwing a seminar on this subject? With the costs of LTC rising, I imagine an ad in a local paper, or even mailers would draw a pretty decent crowd.
Any thoughts...?
- 7,066
The only thing I would say is, if you are not accomplished at public speaking and have not put together an informational presentation that is not a "sales pitch" it may not be as productive as you would like it to be. Speaking to a group is dramatically different than meeting with a prospect one on one.
It has to be something that keeps everyone's attention. You're going to have to give them interesting information that they didn't know. Adding humor is always a very nice touch. They not only want to learn but also want to be "entertained".
Doing seminars is very tough. There is a lot more to it than just talking to a group of people.
- 924
My take on seminars, for what it's worth:
These days, probably 90% of your audience has been to at least two other seminars. You had better have something different to offer.
The trick to seminars is that it has to be a positive experience. That is where the meal comes in. We are conditioned to consider sharing a meal to be a social experience. It also gets blood sugar up and usually puts people in a good and receptive mood.
Since it cost quite a bit of money to put on a seminar, especially if you are direct mailing, you had better be talking about a subject that will lead to a profitable sale. Long term care, medicaid, medicare, health insurance, etc, etc, are not profitable enough and if that was what people came to hear about based on your invitation, they cannot usually be turned in a different direction.
Timing is everything. If you don't get them in front of you within a week or so after the event, then they are gone and your money was wasted.
These days, probably 90% of your audience has been to at least two other seminars. You had better have something different to offer.
The trick to seminars is that it has to be a positive experience. That is where the meal comes in. We are conditioned to consider sharing a meal to be a social experience. It also gets blood sugar up and usually puts people in a good and receptive mood.
Since it cost quite a bit of money to put on a seminar, especially if you are direct mailing, you had better be talking about a subject that will lead to a profitable sale. Long term care, medicaid, medicare, health insurance, etc, etc, are not profitable enough and if that was what people came to hear about based on your invitation, they cannot usually be turned in a different direction.
Timing is everything. If you don't get them in front of you within a week or so after the event, then they are gone and your money was wasted.
- 7,066
That has been my experience as well. Good advice.
