- 7,066
Spend a whole dollar? I don't think so, I'm just an insurance agent.
Seminar Presentations
- Thread starter golfnut
- Start date
Spend a whole dollar? I don't think so, I'm just an insurance agent.
jpFinance20
New Member
- 4
I agree with moonlight
You can't do this over the internet because you can't get the people to set up an individual appointment and also most seniors don't really use the internet.
You can't do this over the internet because you can't get the people to set up an individual appointment and also most seniors don't really use the internet.
- 7,066
Spot on!
If an agent is selling to seniors he/she better be taking a look at "old school" marketing techniques. At least for the next several years. There are still a whole bunch of seniors and those becoming "seniors" that do not "live" on their computer the way we do. I talk to them every day.
- 15,041
Has anyone done a seminar geared towards LTCi? I have been invited by a church to do a seminar that will be open and advertised to the local community. Will anyone share their experiences with LTC seminars, particularly how effective they are and what does and does not work?
- 9,744
Boy, you've got a mighty tough marketing problem here.
Long term care insurance is not only a very tough sale, it's very, very difficult to draw a seminar crowd to. You could work it into a workshop that includes other, sexier topics, but on it's own - no dice.
In addition, a church venue is a very poor choice for drawing attendees to, unless it's done expressly for church members.
- 15,041
Yes, my partner and I are going to give it a try and see how it goes. The pastor was very excited by the idea, and I believe he is going to aggressively promote it to the congregation. He has a policy through the congress, so at least he has a policy and believes in it. Also he is going to advertise it in the local paper with an ad that we suggest to him. He believes he can get 20 people there, although my partner thinks he is being optimistic on that number.
While we will prospect for other products at the same time, my partner said he'd be happy to get 3 appointments from the seminar. Since the pastor's wife is also a pastor at a different church, we figure if we have any success we'll try to make a series out of it.
While we will prospect for other products at the same time, my partner said he'd be happy to get 3 appointments from the seminar. Since the pastor's wife is also a pastor at a different church, we figure if we have any success we'll try to make a series out of it.
- 9,744
Trust me, from experience I can tell you that it won't go very well. A long term care insurance seminar given at a local church is unfortunately, about as far as it gets from having any appeal.
You'd get better results from a seminar on root canals or toenail fungus.
Your partner is right.
To have any chance to get 20 people there, you would have to mail approximately 4,000 invitations to a very highly targeted list - with topics that have some appeal! LTCi ain't it - no matter how much your pastor "believes".
A bad, poorly attended seminar is worse than no seminar at all. When you've got four people there, they're looking around, feeling lonely, and wondering why nobody is there...
BAD.
I would stongly suggest you go back to the drawing board on this one. Good luck!
- 429
You mean they are not all on facebook and texting each other.
Oddly a few do get hooked on facebook but by and large unless they have been in the corporate world in the past 5 years or so - they are not hooked to technolgy.
