We can run any verbiage that the agent chooses to use.
Tell him Scott you run " Pennie's on the $ for life ins " like the old rgi lead you'll get 2 a 1000 return or $250 a lead .You fex boys running the $10 Walmart gift card survey lead get fat returns now .But you'll get a lot more dead broke responding that only want the gift card. I'd be careful running a pic of the Walmart name and pic as that's copyrighted .